Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher in search results, the easier you can be found and get more traffic. You’ve seen what links youand your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results page. The goal is to bring your page in front of your target market. This kind of search traffic is known as 'organic' and it is the most desirable google traffic because it's FREE! (well unless you are paying a blog content writer!) A “backlink” is one of the most used words in the world of search engine optimization (SEO). For anyone monitoring their traffic from Google, it’s not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords.